Hurricane Season a Dud for Weather Channel

When I first learned back in the early 1980s about something called The Weather Channel, I thought it was the goofiest idea I had ever heard of. You mean there's going to be a TV channel that does nothing but weather, twenty-four hours a day, seven days a week, 365 days a year? Crazy. But 27 years later, The Weather Channel is still here and still going strong. And me? I'm a devoted fan. TWC is my default channel. If there's nothing else to watch on the 200+ channels we have access to, there's always The Weather Channel. I suppose there are a lot of people who take the same approach. If there's nothing else on TV, just park yourself on TWC and watch the storm systems roll across the country. Of course, TWC's ratings thrive during natural disasters, such as Hurricane Season. That means the ratings this past year will be off. It was one of the dullest and most undramatic of hurricane seasons for the United States. If it hadn't been for Tropical Storm Ida, the season would have been a total washout. But Ida didn't deliver much more than a lot rain along the East Coast, so except for some regional flooding, it was pretty much a non-story. Meanwhile, the folks at TWC will be waiting for next hurricane season to roll around so they can trot out their dire predictions about what might happen. And I know that behind their backs, they're keeping their fingers crossed and hoping for at least one or two Big Ones.